Pelo segundo ano consecutivo a renomada linha Daily foi eleita pelo Prêmio Quatro Rodas/KBB Melhor Revenda, uma das principais premiações da imprensa automotiva brasileira, em 2024. Depois do Daily Furgão vencer a categoria Furgão Comercial no ano passado, desta vez a Daily Minibus foi eleita em primeiro lugar na categoria Van Comercial. Na mesma premiação, a Daily Vetrato também conquistou a terceira colocação. O reconhecimento reforça a confiabilidade que só a linha Daily oferece, com a certeza de rentabilidade, aliada à baixo consumo de combustível e custo de manutenção reduzido.
Produzida no Complexo Industrial de Sete Lagoas (MG), a Daily Minibus combina o melhor das vans com a robustez de um micro-ônibus. Disponível nas versões 45-160 e 50-160, para 15 passageiros + motorista e 20 passageiros + motorista, o modelo equipado com o motor FPT F1C Euro 6, de 3,0 litros, se adapta perfeitamente às necessidades de cada tipo de negócio: seja para fretamento executivo, escolar, turismo ou qualquer desafio de transporte de passageiros.
A quinta edição do prêmio promovido pela Quatro Rodas e a Kelley Blue Book Brasil, empresa especializada em precificação de veículos novos e usados, destacou os veículos que menos desvalorizaram ao longo do ano anterior, em 23 categorias. Uma média aritmética foi calculada para se chegar ao índice de desvalorização.
“Nosso produto é conhecido pela robustez, durabilidade e baixo custo operacional, o que resulta em um valor de revenda atrativo e alta rentabilidade para o operador”, aponta Paulo Kazuto, coordenador de Marketing Produto da IVECO BUS. “A versatilidade da Daily Minibus a torna ideal para a necessidade da aplicação do cliente, com redução no consumo de combustível e maior desempenho, o que proporciona o melhor TCO”, explica.
Reconhecimento consagra a proximidade da IVECO BUS com o cliente
Danilo Fetzner, diretor da IVECO BUS para a América Latina, celebra a conquista, que consagra o posicionamento da Daily Minibus e o foco da marca ao cliente final. Como parte da sua estratégia, a IVECO BUS está cada vez mais próxima do mercado, entendendo profundamente suas necessidades e aplicações, antecipando suas necessidades futuras e o que vem por aí.
“A Daily Minibus é um carro-chefe no nosso portfólio. O reconhecimento do Prêmio Melhor Revenda 2024 consagra o trabalho do time IVECO BUS, com um produto robusto, flexível e competitivo para a realidade do operador brasileiro. É gratificante sermos apontados como referência no segmento Van Comercial”, comemora.
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